Screw-up at The Atlantic leads to inane corporate memo.

Perhaps you noticed the screw-up: The Atlantic ran an article promoting Scientology — "David Miscavige Leads Scientology to Milestone Year" — with a little "sponsored content" notation. Jumped on, they took it down and apologized. Now we get this inane corporate memo from the company's president M. Scott Havens:

We ran a “native advertising” campaign for a new advertiser that, while properly labeled as Sponsor Content, was in my opinion inconsistent with the strategy and philosophy for which this program is intended. In this case, we did not adequately work with the advertiser to create a content program that was in line with our brand. 

They meant to be more devious. Nice philosophy!

In addition, because we had not fully thought through the issues around commenting on Sponsor Content, we made some mistakes trying to moderate the commenting thread. The general media climate also played a role here.

No further explanation of what that "general media climate" is supposed to be. But one thing is clear: Any blame should be general:

One important note for everyone: casting blame on any group or any individual is both unfair and simply not what we do at The Atlantic. And we most certainly should not speak to the press or use social media to attack our organization or our colleagues. We are a team that rises and falls together.

Something makes me think intra-Scientology memos look like that. Well, clearly, The Atlantic is deeply into the media game of profiting from propaganda. It's great that they slipped up so obviously. Be on guard, though, because they are bent on getting it right, which is to say, doing it so you don't notice.

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"Being Married Helps Professors Get Ahead, but Only If They're Male."

Headline at The Atlantic. The writer, Alexis Coe, begins with something the Princeton professor James McPherson wrote in the acknowledgements section of one of this books:

"The person most instrumental in helping me produce this volume has also been the most important person in my life for the past forty years, my wife Patricia. In addition to enriching my life every day, she has been a superb research assistant, having read almost as many soldiers' letters and diaries as I have."

Well, you see where this is going, but can I yell stop? It's not that he's male. It's that he is outward manifestation of a 2-person partnership. There is one name on the commercial side of the life they share, which has private arrangements that you don't get to scrutinize.

Ladies, if you are jealous of this lifestyle, ally with a man who would like to live like that, sharing a private life with you while you hold down the income-producing job.
Coe tells us about faculty wives who "explain they, too, once pursued a higher degree."

Without fail, they look at you a little sadly and say, "best of luck" or, far worse, "stick with it."

As if grad schools aren't full of males who aren't going to make it in serious academic careers! Ladies, if you really are at the top — McPherson-like in every respect but sex — and you think your disadvantage is the lack of a helpmeet spouse, why don't you marry one of those grad school males who aren't so likely to make it — someone who'd really love to take the backup role in your career and to take care of the home and the children?

"I have a theory about this," said Tara Nummedal, an associate professor of history at Brown University. "It seems pretty clear that smart women are going to find men who are engaged, but I just don't see that it works the other way." She added that a female professor with a stay-at-home spouse is quite rare, but often sees men with stay-at-home wives, allowing them to fully commit themselves to their professions.

Well, that's my theory too, except that I reject the sexism of smart women are going to find men who are engaged. Smart men want engaged women too. Engaged is a funny word here, but I take it to mean that individuals who are intellectually alive and working hard would like a partner with similar qualities. Why do women want that more than men? Is it merely the social convention that the man needs to bring in money? Is it some sexual need that corresponds to the man's desire for beauty? 

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