"Your safety. It's no longer a spectator sport. I need you in the game. But are you ready?"

"With officers laid off and furloughed, simply calling 911 and waiting is no longer your best option. You could beg for mercy from a violent criminal, hide under the bed, or you can fight back. But are you prepared? Consider taking a certified safety course in handling a firearm so you can defend yourself until we get there. You have a duty to protect yourself and your family. We're partners now. Can I depend on you?"

Says Milwaukee County Sheriff David Clarke Jr. in a new radio ad (which you can play here).

Predictable pushback. From the office of Tom Barrett (the Mayor of Milwaukee who challenged Gov. Scott Walker in the recall election and lost):

"Apparently, Sheriff David Clarke is auditioning for the next Dirty Harry movie."

And from Jeri Bonavia, executive director of Wisconsin Anti-Violence Effort:

"What (Clarke's) talking about is this amped up version of vigilantism.... I don't know what his motivations are for doing this. But I do know what he's calling for is dangerous and irresponsible and he should be out there saying this is a mistake."